Citi "Dine for Good"

Publicis NY and Citi came to PSYOP to create a series of films to help fight child hunger and promote creativity in children. The brief asked a simple question: if a child doesn't have to worry thinking about finding a meal, what would they think about? Working closely with Publicis, we recorded three children being asked about what they wanted to be when they grew up (letting them be as silly as they wanted in responding). From there, we edited down their answers and created some really fun scripts filled with unicorns, slyons (Half snake, half lions), and flying boats which can rocket into space. Creating a simple, hand drawn art direction filled with rainbows and fun characters, our biggest goal for the project was emphasizing the very important point : a child's imagination is a terrible thing to waste. 

Client:

Citi

Role:

Director